Purpose | Legal basis | Personal Data | Recipients | Retention |
User Account Registration on the official website | Contractual Necessity: Processing is necessary for the performance of a contract (Terms of Service for the account) to which the data subject is party.If you do not provide the data, or if you restrict our processing of it, we will be unable to provide the promised services in the contract. | Identity description, Last name, First name, Email, Country/Region, Password, Consent to privacy terms, Auto-generated User ID, Creation timestamp, Last modification time, Last login time, Deletion time, Activation status. | Technology service third- parties | Until the user deletes their account. |
Lead Generation via the official website | Legitimate Interests: To respond to your inquiry, manage and expand our commercial relationship, and improve our products/services. Our legitimate interests are balanced against your rights and freedoms.Consent/Other Applicable Basis (Jurisdictions without Legitimate Interests): For residents of specific jurisdictions, this processing is conducted with your consent (obtained via form submission). | Identity description, Last name, First name, Work Phone number (if applicable), Email, Country/Region, City, Company name, Inquiry type, Description of requirements, Purchase timeline (if applicable), Budget, Products of interest, Energy type requirement, Main business direction, Channel through which user learned about Sungrow. | Customer service third- parties | ● Active Leads: Data for active leads will be reviewed periodically, every 18 months from the last engagement, to ensure the data is still relevant and necessary for our business needs. ● Customer Relationship: If your inquiry leads to a commercial relationship (e.g., a purchase), your data will be retained for the duration of that relationship and for 10 years as required to comply with our legal obligations for tax and accounting purposes, warranty claims, or to defend against potential legal claims. ● Inactive Leads: If we determine there is no longer a prospect of a commercial relationship or if you have not engaged with us for 18 months), your data will be securely deleted or anonymized, unless we have a separate legal basis or obligation to retain it for a longer period. |
Marketing Emails Subscriptions | Consent: For email marketing subscription. | Identity description, Last name, First name, Email, Country/Region, City (optional), Postal code, Company name (optional), Topics of interest, Consent to privacy terms and email marketing subscription. | Marketing service third- parties | Until the user withdraw consent. |
Users Filling Out Event Surveys on the SUNGROW Website | Consent: For filling out event surveys. | Email, Survey feedback content (e.g., responses to open-ended and closed questions). | Survey service third-parties | For the duration necessary for event management, plus a period for post-event communication and analysis. |
Customer Service Communication (via Email) | Contractual Necessity: If the communication relates to fulfilling an existing contract.If you do not provide the data, or if you restrict our processing of it, we will be unable to provide the promised services in the contract.Legitimate Interests/Consent: To respond to your inquiry. For some jurisdictions, this is covered by implied consent or a similar appropriate basis. | Customer Email content: including metadata like sender, recipient, time. | Customer service third-parties | 6 months from the date of the email interaction. |
Customer Service Communication (via Phone) | Consent: To effectively respond to inquires, resolve issues, ensure quality control, and for staff training purposes. | Phone Recording: Phone call recordings, personal data mentioned in chat and call metadata like number, time, duration. | Customer service third-parties | 6 months from the date of the call interaction. |
Website security and error analysis | Legitimate Interests: Consists of ensuring security of SUNGROW Website.Operational Necessity/Implied Consent (Jurisdictions without Legitimate Interests): This processing is essential for the operation and security of our services, or covered by implied consent through website use.Our legitimate interests are balanced against your rights and freedoms. | Log Data: Source, Time zone, Request date, Browser type, Operating system, Page viewed, Referrer URL, event, IP address, Source channel tag, Official website browsing behavior score. | Website maintenance third-parties | Retained only for as long as necessary for security and analysis purposes. |